We believe that DJC is a store of value. In other words, we firmly believe that DJCoin will increase in value as your local currency devalues.
Devaluation of fiat currency (dollar, sterling, euro etc) happens for a variety of reasons. Inflation, for one, and the excess printing of money by central banks, for two.
It is estimated that the value of fiat halves every fifteen years. On the other hand, we know that DJC will increase in value the more the coin is purchased.
We know this because the price of DJC is linked to DJCoinPrice which is set in stone.