Hailing from the city of Nottingham in the Midlands region of England, Bru-C is a rapper and MC who’s worked a lot in the bassline house and drum & bass genres. His career initially took off in 2012 after he won the Future Sound Of Nottingham competition with his mixed-genre group The Afterdark Movement. Breaking out solo, he co-founded Flex Records on which he released his 2015 mixtape ‘Black ‘N Red’, and started building his rep through a number of releases such as IAMBRU’, JDZ Spitfire and ‘Storyteller’. The accompanying videos on YouTube saw his popularity start to snowball.

In a flurry of activity in 2019 he released liquid drum & bass roller ‘Sunrise’, and ‘Cardio’ with Charlie P, where he namechecks assorted foundation d&b MCs such as Skibadee and Shabba D. ‘Inhaler’ from the same year quickly accrued nearly four million views, while ‘You & I’ — on a grimey, stripped-down drum & bass flex — has racked up nearly 12 millions streams to date. “I’ve had my ups and downs, there’s been a lot of lessons and hard work, but my career has been so much fun so far,” he tells DJ Mag.

A bitcoin advocate — “It’s nice up my wallet over the past 12-18 months” — he believes blockchain is going to be absolutely huge for the music industry. “It just needs the right people to push it, which is where I come in,” he says. And as for getting involved with DJCoin at an early stage: “DJCoins are gonna buy my son a house!”

Bru-C is now pushing himself further with a signing to the UK wing of iconic hip-hop label Def Jam. He spoke to DJ Mag about the importance of keeping it real.

Photo: Elliot Young

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